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MadeReal Guide By MadeReal

Website Content Checklist for Small Businesses

Before building a website, gather the content that helps customers trust you and take action.

Good websites are easier to build when the right content is ready.

You do not need everything perfect, but a few key details can make the finished site much stronger.

Basic business information

Gather:

  • Business name
  • Phone number
  • Email address
  • Address or service area
  • Opening hours
  • Social links
  • Google Business Profile link

These details support trust and local SEO.

Services or products

Write a simple list of what you offer. For trades, list job types. For hospitality, list menus or booking options. For e-commerce websites, list product categories or bestsellers.

Proof

Collect reviews, photos, qualifications, awards, guarantees, and examples of work.

Proof matters across tradesman websites, professional services websites, and hospitality websites.

Customer questions

FAQs are useful because they remove hesitation. Think about pricing, turnaround, service area, booking, delivery, guarantees, and what happens next.

Local areas

List the towns you serve. This can support pages like web design Burnley, web design Colne, and web design Skipton.

Main call to action

Decide what you want visitors to do: call, enquire, book, order, or request a free website preview.

MadeReal can pull a lot of this from your Google listing, then turn it into a professional website for a flat £197 one-off fee.

£197 one-off

Want a website that turns readers into customers?

MadeReal builds fast, professional, Google-ready websites for a flat £197. No monthly website rent. Free preview first.

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