Make both places tell the same story

Check the business name, phone number, opening hours and website link. Explain the same genuine services and coverage in both places. If you visit customers rather than receive them at a staffed premises, use the appropriate profile setup instead of displaying an invented shopfront.

Your website gives you room for more detail: project photos, the quote process, service differences and practical questions. The profile and website are complementary, not two versions of a keyword list.

Send visitors somewhere useful

The homepage is often a sensible main website link, provided it clearly explains the business. Other available booking or appointment links should go to the actual working destination, not a general page that leaves people searching again.

On the destination page, make the business name recognisable, keep the main contact route visible and explain what happens next. If someone cannot call, offer a message or form. Do not promise instant replies unless you genuinely provide them.

Ask for genuine reviews without filtering people

Invite customers to share honest feedback about their experience. Do not offer rewards for positive reviews, write them yourself or only direct happy customers to the public review route while diverting others elsewhere.

Reply thoughtfully. Thank someone for useful feedback, acknowledge concerns and move private customer details out of a public conversation. A response should not reveal information the customer did not choose to publish.

Reviews on the website need context

Use real feedback with appropriate permission and attribution. If you quote an excerpt, preserve its meaning and make the source clear. Do not add a five-star average unless you can verify what it represents and keep it current.

A review about a cleaning job is evidence of that customer’s experience with the cleaner. It is not evidence that the cleaner’s website increased sales. Similarly, showing a review on a website can help a reader judge the business, but it does not justify promising a particular search ranking.

Clicks are not customers

A profile website click shows an action towards the website. A call-button click does not prove that a call connected, was answered or became a job. Treat enquiries and sales as separate stages.

Here is an illustrative measurement example, not a MadeReal client result: a profile records 20 website clicks in a period; the website records three enquiry submissions with that source; one becomes a suitable quote. Those numbers describe different events. The three submissions should not be labelled “20 leads”, and a quote is not yet revenue.

Use clearly named tracking links where suitable, record actual form delivery and ask how callers found you. Keep personal details out of public reports. Compare the same period and remember that attribution can be incomplete.

A short monthly check

  • Are hours and holiday changes correct?
  • Do all website and booking links work on a phone?
  • Are the services and photos current?
  • Have genuine reviews been read and answered appropriately?
  • Are missed-call alternatives easy to find?
  • Which enquiries were relevant, rather than just numerous?

MadeReal can help with Google Business Profile care as a separately scoped service. If the destination website needs attention, see our real website projects or request a free homepage preview.