Food & hospitality
A website checklist for cafés, restaurants and food businesses
People may arrive hungry, on a phone and ready to decide. Help them find the menu, the hours and the next step.
Read the guideTHE MADEREAL JOURNAL
Less jargon.
More useful stuff.
Practical notes on websites, local visibility and making it easier for people to choose your business.
Independent retail
Does your small shop need a full e-commerce website?
Showing products online and running a complete online store are different jobs. Choose the system your business can actually operate.
Read the guideElectrician websites
An electrician’s guide to a clearer business website
Explain the work you do and the evidence behind it. Do not make customers decode a list of technical terms and badges.
Read the guideFree previews
Free website previews: what is free, and what happens next?
A free preview should make the decision clearer, not leave you wondering where the catch is. Here is exactly how ours works.
Read the guideGoogle Business Profile
Your Google Business Profile and website: an enquiry guide
A profile helps people discover the business. The website should answer the next question and make contacting you straightforward.
Read the guideLocal visibility
A practical local SEO checklist for a small business
Start with accurate information and pages that answer real customer questions. Then measure whether the right people find them.
Read the guideRoofing websites
What a good roofing website needs to explain
Someone with a leak and someone planning a new roof have different questions. Your website should help both find the right next step.
Read the guideWebsite design
A small-business website design and trust checklist
Looking professional is about making good decisions consistently, not adding more effects to every section.
Read the guideGetting started
Plan a small-business website: pages, content and first steps
You do not need a 20-page brief. You need a clear job for the website and the right information to build around.
Read the guideWebsites for trades
The website checklist for a new trades business
A trade website should make the right customer think: they do this work, they cover my area, and I know how to get a quote.
Read the guideWebsite costs
Website costs in the UK: monthly or one-off?
The lowest headline price is not the whole decision. Compare the work, the ongoing service and what happens when you leave.
Read the guideMore useful enquiries
Why is my website not getting enquiries?
A quiet inbox does not tell you which part is broken. Work through the journey before changing the whole offer.
Read the guideYOUR BUSINESS. MADE REAL.
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